After working with hundreds of different companies and industries, I have noticed a pattern when it comes to social media efforts. The truth is that they can be tedious, but there is no one-size fits all formula. We have to do the market research in order to find your influencers and your target audience.

Then we have to research the competition and think of a creative way to stand out. After that we have to develop the content plan and messaging for your audience. When this is done, we are ready to start implementing your campaign and FINALLY ready to carry out the tactics.

Did you really think marketing can be implemented without planning? Get outta here! If a social media firm is telling you they will just ‘set you up’ on all the popular networks, run the other way. If there is no plan, there is no progress, and no results!


Initial Steps:
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SEO Services Social Media Audit SEO Services Account Set-Up Based On Strategy
  SEO Services Competition Analysis SEO Services Content Plan
  SEO Services Strategy Development
SEO Services 2-Hour Phone Consultation
Maintenance:
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Social Media Services Social Networks Maintenance
Social Media Services Local Business Listing
  Social Media Services Social Bookmarking Social Media Services Listing Product In Google
  Social Media Services Blog Posts
Social Media Services Site Promotions
  Social Media Services Submissions To Blog Directories
Social Media Services Video Promotions
  Social Media Services eBook Promotion/eBook Creation
Social Media Services Video Creation (Slides)
  Social Media Services Articles & Syndication Sites Social Media Services Slides Promotion/Slide Creation
  Social Media Services Forums & Posting
 
Reporting:
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SEO Services Monthly Reporting & Strategy Revision

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Social Media Audit

When companies don’t provide you with an audit of the current happenings on your channels, they are off to a bad start. This is the initial research that needs to be done to determine the best follow-up strategy to accompany your plan. We will take a look at your current social media channels and how we can improve those.

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Competition Analysis

Who are your competitors in the world of networking today? There are so many businesses today that are willing to give their services away for almost free through mass couponing. Doesn’t this create saturation in the market? Let’s seek out your competitors and create a value proposition that will dominate them!

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Strategy Development

After the competition analysis and the social media audit we want to develop a strategy to reach out to exact target audience you segmented. This strategy may change as we go through the different phases, but we want to be able to track and measure your success with each strategy. This will help us figure out what your ideal customers like more of and what they don’t really like as well. Our strategy will be created based on your goals that we determined in the pre-planning. Are you ready to reach the stars with your goals?

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Account Set-Up Based On Strategy

It takes inexperienced companies to just set-up all the accounts for your social channels without having a strategy in place. Each network caters to a different crowd. For example, if your target audiences are the partiers then why would you make a linked in account? Just because it has a lot of users doesn’t mean that is where your target audience is. There is a gold mine of partiers on Facebook, so why not spend your time there and take advantage that? Would you rather have a presence everywhere and not make sales, or would you rather follow your target audience?

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Content Plan

We want to make a clear plan of the type of messaging we are going to be sending to your target audience. We want to be able to track the messaging as well because we want to know which messages your target audience can’t enough of and which ones are failing. We can do this by looking at the impressions and the reach of each message. After creating the messaging with the important keywords inter-twined we will start scheduling them and sending them out to the appropriate target audience and watch their reaction!

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2-Hour Phone Consultation

We will go over any strategy revisions for the month and improvements we are making with your campaign. I will also go over tips and tricks on how we can improve your campaign on a monthly basis. Technology is always changing, so this will help you be updated on all the new trends happening in the market space.

 
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Social Networks Complete Maintenance

We will maintain your social networks based on the strategy we come up with. We will use these tools to capture the attention of your target audience and convert them to loyal fans!

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Social Bookmarking

Every month we will social bookmark your articles on your blog so we can increase the reach of your audience. Social bookmarking is a great way to increase the amount of links to your site as well as traffic.

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Blog Posts

We will require content from our clients, so we can promote it. After all, you are the expert in your field right? This is why we require content from all our clients, because we want to keep the authenticity alive as much as possible. Authenticity is gold when it comes to social networking and networking in general; no one likes a vanilla personality.

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Submissions To Blog Directories

One way to promote your blog posts is to submit them to the appropriate blog directories. The blog directories will also increase the traffic to your site as well as help you network with other bloggers who complement your niche. For example, if I was selling cookies, I would want to find a blogger that was selling milk. These are totally different markets but they go together pretty well, don’t you think?

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eBook Promotion/eBook Creation

We work with a lot of talented clients who have special products that go with their field of expertise. We want to make sure we can reach out to your target audience with the valuable information you have about your expertise. For those clients that don’t have eBooks yet, maybe we can convince you of writing one? We have all the resources for that as well, just give us a call!

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Articles & Syndication Sites

In order to get the word out about your specialization we will have to create articles and syndicate them on the most popular sites. This will help increase targeted traffic to your site, increase your rankings for certain keywords and build links for you. Wow just from one strategy? This is why it is a vital part of your campaign.

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Forums & Posting

We want to make sure we are posting in niche forums on a monthly basis. Forums are a great way to keep up with your niche. From experience I have met a lot of interesting, intelligent people on forums. Yes, folks there are other sites on the web besides Facebook. We will teach you how they can help you and your marketing efforts.

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Local Business Listing

If you are a local business we want to get you listed in all the local directories. This will help you increase the ranking of your business on the web. We want to make sure we are filling up these listings with comments and feedback from your loyal customers.

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Listing Product In Google

Google loves all their products, so of course they are going to list them before anything else when it comes to the search results. Google tends to list places and products before any other practice within the search results. Keep your eyes open for this when you enter search queries into Google.

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Site Promotions

What are you promoting on your site to keep your audience coming back? Are there any current incentives? This is what we will figure out in our strategy and set-up an incentive to create active/unique visitors to your website.

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Video Promotions

How are you promoting your videos? You do know there are more ways to syndicate your videos than YouTube right? Of course YouTube is highly ranked by Google, but we will help you maximize your video efforts by reaching out to audiences through different mediums. Videos are essential for viral marketing efforts and we can help you strategize ways on how you can appeal to your audience with your videos.

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Video Creation (Slides)

From my experience I have seen many of clients just shake their head when I told them I needed video content. They were not exactly favorable of being on camera. Then I thought, how else could I help my clients create the content that is needed to reach out to their audience? How about videos that have slides and they can talk about the different slides and pictures in the videos? That would be great content! We can even add music to it, in order to tune in their audience!

We want to create visuals for your target audience so they understand what you are trying to implement. The audience wants to see what you know in a fun presentable way. This is why I love slides and presentations, not the lecture type, but the fun/entertaining type. This type of content will have your audience dazzled!

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Slides Promotion & Slide Creation

We want to create visuals for your target audience so they understand what you are trying to implement. The audience wants to see what you know in a fun presentable way. This is why I love slides and presentations, not the lecture type, but the fun/entertaining type. This type of content will have your audience dazzled!

 

    • Monthly Reporting and Strategy Revision