It's been my experience, that paid search marketing really only works within certain targeted industries or niche groups. Also, if you're going to use paid search marketing and expect results, it's best that you use a landing page, which needs to be designed simply and straight-forward in order to get the prospect or lead to take the appropriate "next step" in the sales funnel. When companies use PPC for instant gratification and back it up with SEO efforts for organic rankings, we see a success everywhere!

Global Marketing Tactics will make every effort to work with your business and your set KPIs to reach your milestones for every paid search campaign. The work will not be done until we are able to conduct in-depth research to select the most cost-effective keywords for your paid search campaign. Thereafter, it's really about maintaining your paid search campaign, and optimizing your PPC efforts. That said, here's what we can offer you in terms of paid search services:


Initial Setup Includes …

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SEO Services Ad Words, Yahoo! & Bing Setup SEO Services Ad Copy Development
SEO Services Keyword Research SEO Services Bid Setup
SEO Services Geolocation Setup SEO Services Ad Scheduling Setup
 
PPC Maintenance Includes …

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SEO Services Setting up a Website Optimizer SEO Services CTR Analysis
SEO Services Landing Page Optimization SEO Services Keyword Changes
SEO Services Creating New Landing Pages SEO Services Bid Changes
SEO Services Refinement of Ad Copies SEO Services A/B (Split) Testing
 
 
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Google Adwords, Yahoo! & Bing Account Setup

We will kick-start your paid search marketing accounts and get your campaigns set-up so we can start bidding on keywords.

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Keyword Research

Keywords will help determine how much you pay for your campaign. The higher the competition, the more it will cost you. This is why it is important to have a great quality score to counteract the high cost of marketing in the search engines.

We can you many items to create a keywords, they don’t necessarily have to come from your website. There are: broad range, phrase match, and exact match keywords that will receive attract your target audience. We are also mindful of the negative keywords, because we want to save our clients money in the long-haul. After the campaign is implemented we decide which keywords brought the most conversions and switch our strategy based on that.

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Geolocation Setup

We will target your campaign to the geographical location it belongs to. For example, if I had a client in San Diego, and they only wanted to target San Diego people that is whom we would target. Why make it national when they only want customers from a certain area? This is why segmenting your target is an integral part of the paid search process.

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Ad Copy Development

We will develop ad copies for your campaign that will appeal to your target audience. This is a process and may require patience to find out what really works for your industry. From our experience, we know that each industry is different and we build out ads based on whom you are trying to reach out. They are usually incentive driven. We may look into contextual advertising as well, if that strategy appeals to your target audience. Contextual advertising will allow us to add the right message on the right site that will amaze your target audience. We may look into retargeting some of the ads, so they appear depending on the interest of the user. Then they will follow them as they search on other sites as well.

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Bid Setup

We never want to waste money when it comes to our client’s pockets. This is why we are able to strategically bid on keywords that will give you the biggest bang for your buck! Bidding is a science, and we have mastered it over the years of experience. Now that we know the legitimacies of bidding, we will be able to pay the right prices for the right keywords!

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Ad Scheduling Setup

Do some times work better than other times when it comes to your ad? We will decide this after starting your campaign. We have noticed different times work for different industries. After we strategize, Global Marketing Tactics will be able to target your campaign to the specific time it will receive the most traffic.

Implementation of Conversion Tracking Code, Google Analytics Code, Yahoo Analytics Code, Bing Analytics Code

We will implement a code that will let us track the conversions that we are getting from your PPC campaign. If we are not getting the exact conversions we want, then we will change the landing page accordingly.

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Setting Up A Website Optimizer

This will test different versions of your landing page and see which one performs the best out of all of them (gives you the most conversions). This will include Multivariate testing or A/B testing.

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Landing Page Optimization

As we use the website optimizer we will be able to optimize the landing page to make it more user-friendly and search-engine friendly. Remember, relevance is key, the more relevant it is the higher your quality score will be.

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Creating New Landing Pages (Recommendations)

After every month we will be able to give you landing page tips and how we can optimize them in order to reach greater conversions. We will need to optimize landing pages often, so we can maximize our revenue in the long-run.

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Refinement of Ad Copies & Develop Competitive Ads

We don’t want to have ad fatigue for any of the ads we create, this is why changing them up will also help the click-through rates, as well as the quality score in some cases.

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CTR Analysis To Check Which Ad Copy Is Most Performing

We will analyze your campaign along with your ad copy to see which of them are perfoming the most (getting the most conversions). Then we will suggest changes accordingly.

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Keyword Changes (If Necessary)

We encourage all our clients to KNOW who their target market is. If they are not specific enough, then we may have to change the keywords up a bit. The most segmented marketing plan will get the best results, so lets check the keyword research twice before we add new keywords.

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Bid Changes (If Necessary)

We encourage all our clients to KNOW who their target market is. If they are not specific enough, then we may have to change the keywords up a bit. The most segmented marketing plan will get the best results, so lets check the keyword research twice before we add new keywords.

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A/B Testing

We want to know which ads are performing and which ads are not, this is why A/B testing is a vital part of the PPC campaign. If we do not use any sort of testing, then we are blindly building a marketing campaign without tracking. This is called a WHOLE lot of wasted money.

  •  Bi-Weekly Working Reports (Setup & Management)
  •  Weekly Campaign Performance Report
  •  2-Hour Phone Consultation