Category

Online Marketing

snapchat for b2b

Snapchat Strategies for B2B Marketers

By | Blog, Online Marketing, Snapchat, Social Media Tips | No Comments

The line that separates casual online social interactions from professional outreach efforts is becoming increasingly blurry for B2B marketers. While you’ve probably warmed up to promoting creatively through channels like Facebook, YouTube, and maybe even Pinterest, surely you must draw the line before an app like Snapchat. Right? Wrong. New Horizons on the B2B Landscape…

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Representation drawn in chalk on a blackboard flow diagram

How to Build a Killer B2B Content Program for 2016 from Scratch

By | Advertising, Blog, Internet Marketing, Lead Generation, Marketing, Marketing Plans, Online Marketing | No Comments

The key to knocking the socks off of your B2B clients this year is creating and delivering value (and then creating and delivering MORE value). When your clients feel that they have received greater value than they paid for, they will feasibly align with your brand. How are you allowing outside businesses to express themselves…

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competitor research tools

6 Tools for Immediately Creating Successful Ad Campaigns

By | Advertising, Analytics, Blog, Content Marketing, Internet Marketing, Marketing, Marketing Plans, Online Marketing | No Comments

Figuring out which ad campaigns are going to work for your business is like huffing and puffing your way through a marathon. In the mudd. Thankfully, your competition has gone before you, paving the way with research, expert consultation, content creation galore and A/B testing to boot! With the following six tools, you can make…

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