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Marketing

heating up marketing at dreamforce

Last Minute Demand Gen Strategies to FIRE UP Your Presence at Dreamforce

By | Blog, Events, Lead Generation, Marketing | No Comments

Looking around at the demand generation efforts in the expo room at Dreamforce is a little like watching a catfight at a bar. Strangers stare as a group of loud, annoying ladies in glitzy outfits compete for attention. Most people are a little lost as they attempt to understand what’s going on. The argument, sparked…

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b2b customer converting promotional calendar

The Step-by-Step Guide for Developing an Ultra-Converting B2B Promotional Calendar

By | Email Marketing, Internet Marketing, Lead Generation, Marketing, Marketing Plans | No Comments

As a C-level marketer, you are spending thousands on your assets; but perhaps your gated content is not receiving much attention. Information is becoming more ubiquitous than ever. It is not unusual to see nearly identical material featured on five different publications. In an effort to break the cycle and avoid sounding like a broken…

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attribution calculator

Is Attribution Right for Your Business?

By | Advertising, Attribution Modeling, Conversion, Internet Marketing, Marketing | No Comments

2016 is all about the ultimate customer experience. Which of your assets are the top contributors creating that dazzling customer experience? As marketers we continuously test the effectiveness, ROI and revenue generation on our marketing campaigns. After all the hard work and implementation, sometimes we have made so many changes that the actual “fix” is…

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b2b university to convert more leads

B2B Universities: The Key to Converting More Leads in 2016

By | Content Marketing, Conversion, Lead Generation, Marketing, Marketing Plans | No Comments

The verdict is in. As of 2016, B2B companies’ focus on customer experience will reign over their drive for conversions. Why? Because we have learned that when a company delivers value to its customers, conversions will follow. In the past, marketers have sweated beads in their pursuits to optimize campaigns, get attention via social media,…

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Representation drawn in chalk on a blackboard flow diagram

How to Build a Killer B2B Content Program for 2016 from Scratch

By | Advertising, Blog, Internet Marketing, Lead Generation, Marketing, Marketing Plans, Online Marketing | No Comments

The key to knocking the socks off of your B2B clients this year is creating and delivering value (and then creating and delivering MORE value). When your clients feel that they have received greater value than they paid for, they will feasibly align with your brand. How are you allowing outside businesses to express themselves…

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competitor research tools

6 Tools for Immediately Creating Successful Ad Campaigns

By | Advertising, Analytics, Blog, Content Marketing, Internet Marketing, Marketing, Marketing Plans, Online Marketing | No Comments

Figuring out which ad campaigns are going to work for your business is like huffing and puffing your way through a marathon. In the mudd. Thankfully, your competition has gone before you, paving the way with research, expert consultation, content creation galore and A/B testing to boot! With the following six tools, you can make…

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