Category

Lead Generation

heating up marketing at dreamforce

Last Minute Demand Gen Strategies to FIRE UP Your Presence at Dreamforce

By | Blog, Events, Lead Generation, Marketing | No Comments

Looking around at the demand generation efforts in the expo room at Dreamforce is a little like watching a catfight at a bar. Strangers stare as a group of loud, annoying ladies in glitzy outfits compete for attention. Most people are a little lost as they attempt to understand what’s going on. The argument, sparked…

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b2b customer converting promotional calendar

The Step-by-Step Guide for Developing an Ultra-Converting B2B Promotional Calendar

By | Email Marketing, Internet Marketing, Lead Generation, Marketing, Marketing Plans | No Comments

As a C-level marketer, you are spending thousands on your assets; but perhaps your gated content is not receiving much attention. Information is becoming more ubiquitous than ever. It is not unusual to see nearly identical material featured on five different publications. In an effort to break the cycle and avoid sounding like a broken…

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Facebook marketing strategies

5 Proven B2B Lead Generation Strategies on Facebook

By | Blog, Facebook Marketing, Internet Marketing, Lead Generation, List Building, Marketing Plans | No Comments

Many B2B companies see Facebook as one big barbeque party. You never know who you’ll run into. It may be the “girl next door” or a B2B decision maker from an Enterprise company. In their minds, it’s a matter of chance whether Facebook will yield fruits for their businesses or not. Other companies assume that…

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b2b university to convert more leads

B2B Universities: The Key to Converting More Leads in 2016

By | Content Marketing, Conversion, Lead Generation, Marketing, Marketing Plans | No Comments

The verdict is in. As of 2016, B2B companies’ focus on customer experience will reign over their drive for conversions. Why? Because we have learned that when a company delivers value to its customers, conversions will follow. In the past, marketers have sweated beads in their pursuits to optimize campaigns, get attention via social media,…

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Representation drawn in chalk on a blackboard flow diagram

How to Build a Killer B2B Content Program for 2016 from Scratch

By | Advertising, Blog, Internet Marketing, Lead Generation, Marketing, Marketing Plans, Online Marketing | No Comments

The key to knocking the socks off of your B2B clients this year is creating and delivering value (and then creating and delivering MORE value). When your clients feel that they have received greater value than they paid for, they will feasibly align with your brand. How are you allowing outside businesses to express themselves…

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