Category

Internet Marketing

b2b customer converting promotional calendar

The Step-by-Step Guide for Developing an Ultra-Converting B2B Promotional Calendar

By | Email Marketing, Internet Marketing, Lead Generation, Marketing, Marketing Plans | No Comments

As a C-level marketer, you are spending thousands on your assets; but perhaps your gated content is not receiving much attention. Information is becoming more ubiquitous than ever. It is not unusual to see nearly identical material featured on five different publications. In an effort to break the cycle and avoid sounding like a broken…

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Facebook marketing strategies

5 Proven B2B Lead Generation Strategies on Facebook

By | Blog, Facebook Marketing, Internet Marketing, Lead Generation, List Building, Marketing Plans | No Comments

Many B2B companies see Facebook as one big barbeque party. You never know who you’ll run into. It may be the “girl next door” or a B2B decision maker from an Enterprise company. In their minds, it’s a matter of chance whether Facebook will yield fruits for their businesses or not. Other companies assume that…

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attribution calculator

Is Attribution Right for Your Business?

By | Advertising, Attribution Modeling, Conversion, Internet Marketing, Marketing | No Comments

2016 is all about the ultimate customer experience. Which of your assets are the top contributors creating that dazzling customer experience? As marketers we continuously test the effectiveness, ROI and revenue generation on our marketing campaigns. After all the hard work and implementation, sometimes we have made so many changes that the actual “fix” is…

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Representation drawn in chalk on a blackboard flow diagram

How to Build a Killer B2B Content Program for 2016 from Scratch

By | Advertising, Blog, Internet Marketing, Lead Generation, Marketing, Marketing Plans, Online Marketing | No Comments

The key to knocking the socks off of your B2B clients this year is creating and delivering value (and then creating and delivering MORE value). When your clients feel that they have received greater value than they paid for, they will feasibly align with your brand. How are you allowing outside businesses to express themselves…

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competitor research tools

6 Tools for Immediately Creating Successful Ad Campaigns

By | Advertising, Analytics, Blog, Content Marketing, Internet Marketing, Marketing, Marketing Plans, Online Marketing | No Comments

Figuring out which ad campaigns are going to work for your business is like huffing and puffing your way through a marathon. In the mudd. Thankfully, your competition has gone before you, paving the way with research, expert consultation, content creation galore and A/B testing to boot! With the following six tools, you can make…

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