attribution calculator

Is Attribution Right for Your Business?

By | Advertising, Attribution Modeling, Conversion, Internet Marketing, Marketing | No Comments

2016 is all about the ultimate customer experience. Which of your assets are the top contributors creating that dazzling customer experience? As marketers we continuously test the effectiveness, ROI and revenue generation on our marketing campaigns. After all the hard work and implementation, sometimes we have made so many changes that the actual “fix” is…

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b2b university to convert more leads

B2B Universities: The Key to Converting More Leads in 2016

By | Content Marketing, Conversion, Lead Generation, Marketing, Marketing Plans | No Comments

The verdict is in. As of 2016, B2B companies’ focus on customer experience will reign over their drive for conversions. Why? Because we have learned that when a company delivers value to its customers, conversions will follow. In the past, marketers have sweated beads in their pursuits to optimize campaigns, get attention via social media,…

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How To Build Profit-Maximizing Lead Magnets That Lead to Real Growth

By | Content Marketing, Conversion | No Comments

Why Isn’t Your List Growing?  Great lead magnets encourage customers to opt-in right away. In a perfect world, your lead magnets would bring in hundreds, if not thousands, of qualified leads through your doors every day. This is certainly a possibility, especially in today’s digital world. As we all learned in Marketing 101, you just…

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