Content Marketing

b2b university to convert more leads

B2B Universities: The Key to Converting More Leads in 2016

By | Content Marketing, Conversion, Lead Generation, Marketing, Marketing Plans | No Comments

The verdict is in. As of 2016, B2B companies’ focus on customer experience will reign over their drive for conversions. Why? Because we have learned that when a company delivers value to its customers, conversions will follow. In the past, marketers have sweated beads in their pursuits to optimize campaigns, get attention via social media,…

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competitor research tools

6 Tools for Immediately Creating Successful Ad Campaigns

By | Advertising, Analytics, Blog, Content Marketing, Internet Marketing, Marketing, Marketing Plans, Online Marketing | No Comments

Figuring out which ad campaigns are going to work for your business is like huffing and puffing your way through a marathon. In the mudd. Thankfully, your competition has gone before you, paving the way with research, expert consultation, content creation galore and A/B testing to boot! With the following six tools, you can make…

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How To Build Profit-Maximizing Lead Magnets That Lead to Real Growth

By | Content Marketing, Conversion | No Comments

Why Isn’t Your List Growing?  Great lead magnets encourage customers to opt-in right away. In a perfect world, your lead magnets would bring in hundreds, if not thousands, of qualified leads through your doors every day. This is certainly a possibility, especially in today’s digital world. As we all learned in Marketing 101, you just…

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