Category

Advertising

attribution calculator

Is Attribution Right for Your Business?

By | Advertising, Attribution Modeling, Conversion, Internet Marketing, Marketing | No Comments

2016 is all about the ultimate customer experience. Which of your assets are the top contributors creating that dazzling customer experience? As marketers we continuously test the effectiveness, ROI and revenue generation on our marketing campaigns. After all the hard work and implementation, sometimes we have made so many changes that the actual “fix” is…

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How to Build a Killer B2B Content Program for 2016 from Scratch

By | Advertising, Blog, Internet Marketing, Lead Generation, Marketing, Marketing Plans, Online Marketing | No Comments

The key to knocking the socks off of your B2B clients this year is creating and delivering value (and then creating and delivering MORE value). When your clients feel that they have received greater value than they paid for, they will feasibly align with your brand. How are you allowing outside businesses to express themselves…

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competitor research tools

6 Tools for Immediately Creating Successful Ad Campaigns

By | Advertising, Analytics, Blog, Content Marketing, Internet Marketing, Marketing, Marketing Plans, Online Marketing | No Comments

Figuring out which ad campaigns are going to work for your business is like huffing and puffing your way through a marathon. In the mudd. Thankfully, your competition has gone before you, paving the way with research, expert consultation, content creation galore and A/B testing to boot! With the following six tools, you can make…

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