Top SEO Rankings Case Study
“Today, privately held and headquartered in the United States, Bumble Bee Foods, LLC is North America’s largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardines, and specialty seafood products marketed in the U.S.
Bumble Bee is fully committed to promoting the importance of leading a healthy lifestyle and also preserving precious resources.” Bumble Bee Foods also began the Bee Well For Life Campaign where you can login your miles.
- They wanted to attain the top positions for every search engine appropriate for those keywords that are relevant.
- The want to reduce their bounce rate and invite new users to join their site.
- They want to increase their website traffic.
We started with a comprehensive keyword analysis and keyword research procedure so we could draft an overall website optimization plan. Initially, category pages were chosen for optimization according to their keyword choices.
The most important keywords were chosen first for optimization to accomplish our marketing tasks. We started with an on-site optimization strategy customizing their meta tags and tweaking their on-site content to produce the appropriate keyword density.
Then, we implemented a link-building campaign simultaneously to increase their link popularity among the most popular search engines. As these tasks were in progress, other off-site activities, such as social bookmarking and directory submissions, were also in progress. Today, all the search engines take in account all of these main factors as they come up with an algorithm formula to index your website properly.
Afterwards, we also made generated a new .xml sitemap and added that to their overall website design.
Just after a few months the website and its pages began to get visible for targeted keywords on first and second pages of search engine where they were nowhere near before.
During initial month clinch in traffic continued but after that there was static increase in readers and the bounce rate also dropped down.
If you like the results you see from the marketing strategies we implemented for this company, and you would like to attempt similar results, contact our office for a free assessment of your marketing needs.