Social Media Campaign Results Case Study
Falcon Fund Asia is the investment arm of Falcon Advisory Group, Ltd., a U.S.-based strategic consulting firm focused on public offering solutions for Chinese companies looking to access the U.S. stock market.
When Falcon Fund Asia approached us, they wanted to know which KPIs they could use to indicate their success rate in China. We had to research all the popular online marketing outlets in China to find out which ones their prospects were using.
Surprisingly, Facebook wasn’t one of them. Falcon Fund didn’t have a social presence, which is vital for them in order to reach out to potential clients and customers via social media. Over 73% of businesses have a business presence in social media by the start of 2011. So, the social media section of Falcon Fund Asia needed urgent attention.
The demographics for many social media networks open the doors to reach a large number of individuals who work inside solid businesses, and who have an interest in dabbling in various investment programs. Falcon Fund Asia needed to grasp those untapped opportunities and build business relationships with them. So, they sought after:
i. Higher ranking in search engines for specific keywords
ii. Social media results in search engines
iii. Social media campaign and management
iv. Social media brand recognition and identity
v. Content creation and coordination
vi. Social media – business revenue
Financial Marketing Objectives
- Gain a brand identity in the social media market by the first quarter of 2012.
- Gain social media results in major search engines by the second quarter of 2012.
- Gain 15% new customers from social media by the first quarter of 2012.
- Gain 20% of website traffic from social media by the first quarter of 2012.
- Increase the level of brand awareness on social media by the first quarter of 2012.
- Develop a good level of business partnerships – acquisition via social media by the second quarter of 2012.
Global Marketing Tactics preformed a social media audit to see what was needed and recommended for their campaign. Then we were able to put together marketing strategy they can start implementing at their events. They began holding promotional contests on their blog. The secret to their online success was that they offered irresistible prizes.
Their fans were amazed and jumped on the bandwagon. Then they started to expand into other countries in Asia. This was when they started getting testimonials from their own clients, and exposure from their events. They were able to find their prospects in Asia through our online marketing plan.
We provided them a list of competitors and other resources to help them kick-start they’re online marketing engines. Now that they have a fan base in Asia, they are starting to implement more events and viral marketing tactics into their campaign.
And, here were the results from our strategic marketing efforts:
If you like the results you see from the marketing strategies we implemented for this company, and you would like to attempt similar results, contact our office for a free assessment of your marketing needs.