Social Application Promotion Case Study

Kyocera ZIO


Kyocera ZIO Logo

The Business

By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a globally diversified, leading supplier of telecommunications equipment, office-document imaging equipment, solar power generating systems, semiconductor packages, electronic components, cutting tools and industrial ceramics.

The Kyocera ZIO is Android’s newest device with all new features. The ZIO was actually used in People’s Choice Awards to read the names of the nominees and winners, instead of papers and envelopes.

The Challenge

We wanted to create a cross-promotion the People’s Choice Awards. We wanted everyone to know that in the year of 2011 we were going to call out the nominees from the Kyocera ZIO. How do we get the word out?

Now, that the People’s Choice Awards wanted to partner with us, how will we help them gain the awareness they want for the People’s Choice Awards? What metrics can we use to determine the success of the campaign?

The biggest challenge was using social media to get the word out about the event and the Kyocera ZIO. We wanted to reach out to celebrity gossipers to help spread the word of the promotion, but what could we offer them? Where was the target audience?

All these questions came up as we were developing the social media campaign for the Kyocera ZIO. Then we decided that we wanted to use an, but now how would we spread the news about the new app we got?

The Solution

Now coming up with a strategy to market this application, how were we going to do it? This is when we utilized a blogger outreach campaign and reached out to all the potential celebrity gossipers out there. We complied over 300 different blogs and publications. Then we started to reach out to them with a few incentives and prizes. Also, don’t forget we also had a chance for them to win a couple tickets to the Peoples Choice Awards. We combined these efforts with Twitter Advertising and the campaign we a success! The Tweetwall was overloaded with people using the application and nominating their close ones.

The Results

And, here were the results from our strategic marketing efforts:


Contact Us

If you like the results you see from the marketing strategies we implemented for this company, and you would like to attempt similar results, contact our office for a free assessment of your marketing needs.