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b2b university to convert more leads

B2B Universities: The Key to Converting More Leads in 2016

By | Content Marketing, Conversion, Lead Generation, Marketing, Marketing Plans | No Comments

The verdict is in. As of 2016, B2B companies’ focus on customer experience will reign over their drive for conversions. Why? Because we have learned that when a company delivers value to its customers, conversions will follow. In the past, marketers have sweated beads in their pursuits to optimize campaigns, get attention via social media,…

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How to Build a Killer B2B Content Program for 2016 from Scratch

By | Advertising, Blog, Internet Marketing, Lead Generation, Marketing, Marketing Plans, Online Marketing | No Comments

The key to knocking the socks off of your B2B clients this year is creating and delivering value (and then creating and delivering MORE value). When your clients feel that they have received greater value than they paid for, they will feasibly align with your brand. How are you allowing outside businesses to express themselves…

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competitor research tools

6 Tools for Immediately Creating Successful Ad Campaigns

By | Advertising, Analytics, Blog, Content Marketing, Internet Marketing, Marketing, Marketing Plans, Online Marketing | No Comments

Figuring out which ad campaigns are going to work for your business is like huffing and puffing your way through a marathon. In the mudd. Thankfully, your competition has gone before you, paving the way with research, expert consultation, content creation galore and A/B testing to boot! With the following six tools, you can make…

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marketing, marketing strategy, marketing and strategy, google analytics tircks, google analytics secretes

A Few Top-Secret Google Analytics Tricks That’ll Instantly Acquire & Activate All New Prospects (be one of the few who take advantage)

By | Analytics | No Comments

We have seen subscription-based businesses trending in the last year or so. All these different types of subscriptions merging out of nowhere, but what makes them so popular? They are niche, fast and convenient. Many audiences received a rewarding feeling after making a purchase. It isn’t about who should be the focus, it should WHERE…

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